{"id":2873,"date":"2022-09-26T12:58:48","date_gmt":"2022-09-26T10:58:48","guid":{"rendered":"http:\/\/icanbeme.space\/?p=2873"},"modified":"2023-02-02T17:50:52","modified_gmt":"2023-02-02T16:50:52","slug":"science-decision-making-episode-1-1","status":"publish","type":"post","link":"https:\/\/icanbeme.space\/index.php\/2022\/09\/26\/science-decision-making-episode-1-1\/","title":{"rendered":"The Science of Human Behaviour: Decision Making \u2013 Episode 1.1"},"content":{"rendered":"\n<h4><strong>Rational Choice Theory:<\/strong> <strong>Institutional Norms<\/strong><\/h4>\n\n\n\n<!--more-->\n\n\n\n<p>Norms \u2026 We can all sort of imagine what is meant by that. Rules, which define how we are expected to behave in certain situations; whether within our relationships, school, the work environment or at a public space. In most cases (<a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/stretching-theory\/201809\/how-many-decisions-do-we-make-each-day\" target=\"_blank\" rel=\"noreferrer noopener\">tens of thousands times daily<\/a>!), we do not question them and follow those rules without paying attention.<\/p>\n\n\n\n<p>But what the heck are \u201cinstitutional\u201d norms or \u201cinstitutions\u201d? In terms of <a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/23\/science-decision-making-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rational Choice Theory (RCT)<\/a><sup>[1]<\/sup>, institutions are expectations on the compliance with certain rules, which claim binding validity. In other words, institutions encompass rules and norms with respect to how we ought to behave in a certain situation and environment.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/httpswww.callcentrehelper.comimagesstories201503rule-signs-760.jpg.jpg\" alt=\"\" class=\"wp-image-2912\" width=\"485\" height=\"281\" srcset=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/httpswww.callcentrehelper.comimagesstories201503rule-signs-760.jpg.jpg 760w, https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/httpswww.callcentrehelper.comimagesstories201503rule-signs-760.jpg-300x174.jpg 300w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><figcaption>Source: <a href=\"https:\/\/www.callcentrehelper.com\/images\/stories\/2015\/03\/rule-signs-760.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">www.callcentrehelper.com\/images\/stories\/2015\/03\/rule-signs-760.jpg<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>There are <strong><em>3 forms of institutions<\/em><\/strong>:<em> norms or rules<\/em>, <em>roles <\/em>and <em>social scripts<\/em>. Roles and scripts contain norms, but also open slots for improvisation. When it comes to roles think of your role as a sibling, friend, child, parent, partner, the role in your job, the role when you are a customer, etc. All these roles come with the expectation that we follow certain (implicit) rules, norms, attain certain goals and improvise at times. Some roles are more pre-defined than others, some we can shape, to some we need to adapt. Scripts are already mentioned in the <a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/23\/science-decision-making-episode-1\/#RCT_Scripts\" target=\"_blank\" rel=\"noreferrer noopener\">previous episode<\/a>. These are routines in our subconscious about how to deal with certain situations; such as ordering a coffee in a caf\u00e9, switching on the coffee machine first thing in the morning or driving a car. Scripts are based on our socialization within our society (including our up-bringing) and past experiences which reinforced\/ adapted a particular script. Most of our 35000 daily decisions and actions are based on roles and their related scripts. And most of the times we comply with the rules and norms at play \u2013 whether this is traffic rules, fulfillment of our job role, or showing normative behaviour in a social setting.<\/p>\n\n\n\n<p>Sounds a bit like we are all robots, stupidly following the scripts that were \u201cprogrammed\u201d into us by our social environment? Not quite \u2026 We are always free to choose against acting in accordance with an institutional norm. Then why do we mostly comply with rules and role expectations? Well, it turns out that in most cases, <em>compliant behaviour<\/em> is the *<a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/28\/science-decision-making-episode-2\/#Rational_Definition\" target=\"_blank\" rel=\"noreferrer noopener\">rational<\/a>* thing to do.<\/p>\n\n\n\n<h6><u><strong>The 3 functions of institutional norms<\/strong><\/u><\/h6>\n\n\n\n<p>This is because institutions are not there to turn us all into marionettes, following some grand scheme of somebody in power, but they do actually have 3 important functions (<a href=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Icanbeme_Institutions-1.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fig. 1<\/strong><\/a>) which make all of our lives simpler:<\/p>\n\n\n\n<ul><li><u>The orientation function<\/u><br>By setting the rules for what is appropriate behaviour and defining what are desirable goals, institutional norms give an actor a sense of orientation.<br><br><\/li><li><u>The organisational function<\/u><br>Because actors can usually rely on others following the same rules, institutional norms bring order in the otherwise not comprehensible and navigable social situations. This is also how institutional norms <em>parametrise <\/em>a situation. As opposed to non-social situations (so-called parametric situations), where an actor is \u201conly\u201d exposed to nature, social situations entail a double&nbsp;contingency. This means that an actor, in order to attain a goal, needs to anticipate the actions of others. By prescribing and restricting possible patterns of behaviour, institutional norms virtually reduce the double contingency to a simple one. For example, we \u201cknow\u201d that this car is going to stop at the red light so we can continue to cross the street without the fear of being run over. We trust that the roof above us is not going to collapse, because it was built according to architectural standards, which ensure stable statics.<br><br><\/li><li><u>Endowment of meaning function<\/u><br>By defining what is \u201cgood\u201d, what is \u201cbad\u201d and what is \u201cadmirable\u201d, institutional norms endow actions with meaning. Meaning is entirely <a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_constructionism#:~:text=A%20social%20construct%20or%20construction%20is%20the%20meaning%2C%20notion%2C%20or%20connotation%20placed%20on%20an%20object%20or%20event%20by%20a%20society%2C%20and%20adopted%20by%20that%20society%20with%20respect%20to%20how%20they%20view%20or%20deal%20with%20the%20object%20or%20event.\" target=\"_blank\" rel=\"noreferrer noopener\">socially constructed<\/a> (such as our <a href=\"https:\/\/icanbeme.space\/index.php\/2022\/10\/20\/gender-a-biological-fact-or-a-social-construct\/\" target=\"_blank\" rel=\"noreferrer noopener\">labels<\/a>). Institutional norms and cultural frames are ways of giving meaning, with which a larger population of people can identify themselves with in order to work or live together. Take <a href=\"https:\/\/icanbeme.space\/index.php\/2022\/08\/23\/independence-is-an-illusion\/\" target=\"_blank\" rel=\"noreferrer noopener\">money<\/a>, for example: money is an institution that we all believe in and which has a big influence on our daily lives, on what we aspire and what we define as <a href=\"https:\/\/icanbeme.space\/index.php\/2019\/03\/18\/what-does-success-mean\/\" target=\"_blank\" rel=\"noreferrer noopener\">successful<\/a>.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Symbols_GettyImages.jpg\" alt=\"\" class=\"wp-image-2913\" width=\"481\" height=\"270\" srcset=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Symbols_GettyImages.jpg 976w, https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Symbols_GettyImages-300x169.jpg 300w, https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Symbols_GettyImages-768x432.jpg 768w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><figcaption>Source: <em>Getty Images<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In summary, institutional norms help us navigate our complex society on a daily basis and trust others, without using too much of our brain power, since we incorporated these rules and norms into our subconscious. <em><strong>Normative or compliant<\/strong><\/em> behaviour is *<a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/28\/science-decision-making-episode-2\/#Rational_Definition\" target=\"_blank\" rel=\"noreferrer noopener\">rational<\/a>* in the sense that they help us in the economic use of our brain power. For example, as an experienced driver, think back to the times when you learned driving and how exhausting it might have been to pay attention to all the traffic rules and signs. Today, driving likely does not cost you much energy anymore (all the \u201cassholes\u201d on the street aside), because it has become a routine. Normative behaviour therefore frees up brain space for the less mundane things in daily life, such as creativity (in your job), the choice of what you want to eat, reading a book or chatting with a friend.<\/p>\n\n\n\n<p>Without institutional norms our society would be total chaos and most of the days you\u2019d be doing nothing else than wondering how you could get some food on the table (and how to protect the table from some invaders into your house). Okay, that sounds a bit extreme and barbaric, but think about it: your house wouldn\u2019t even exist, if there hadn\u2019t been many people involved building it (according to architectural norms so that it won\u2019t collapse the moment you enter) and selling it (according to juridical rules).<\/p>\n\n\n\n<p>So far so good about the mundane compliance of most of our daily life behaviour. What about the much more interesting <em><strong>deviant <\/strong><\/em>behaviour?<\/p>\n\n\n\n<h6><u><strong>The internal &amp; external anchor of an institutional norm<\/strong><\/u><\/h6>\n\n\n\n<p>When we make around 35000 decisions a day and most of them are compliant, this still leaves a lot of space for deviant actions. Most of this kind of behaviour is minor, such as crossing the street at a red light when there is no one around within a mile of you. Why do we do that? Because we find it stupid to wait around for nobody and if there is nobody to witness, there also won\u2019t be any consequences. Therefore, we seem to deviate from the norm, when we disagree with it (in a certain situation) and\/ or when we don\u2019t need to fear\/ care about consequences. An institutional norms, thus, has two anchors, which give it its legitimacy: an <strong><em>internal<\/em> <\/strong>and an <strong><em>external<\/em> <\/strong>anchor (<a href=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Icanbeme_Institutions-1.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fig. 1<\/strong><\/a>).<\/p>\n\n\n\n<p>The more actors identify themselves with the meaning the norm provides or agree with the norm&#8217;s organisational or orientation function, the stronger the internal anchor of the norm. This agreement\/ identification strengthens the <em>internal <\/em>anchor of an institution. However, for those actors or situations where actors do not agree with the norm, the institution needs an <em>external <\/em>anchor. The external anchor is comprised of external incentives and enforcement mechanisms, such as sanctions. When an actor disagrees with the norm and the sanctions are lower as compared to the gain of not following the norm, the actor may shift from <em>compliant<\/em> to <a href=\"https:\/\/icanbeme.space\/index.php\/2022\/10\/25\/the-science-of-human-behaviour-decision-making-episode-2-1\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>deviant<\/em> behaviour<\/a>. In other words, when I disagree waiting at the red light, because there is no one around to wait for anyways, and I also do not spot a policemen, I cross the street, because the gain of time is higher than the sanction I can expect. Most of these kind of minor deviances are also subconscious routines, which do not take careful considerations, involving heaps of brain power. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Icanbeme_Institutions-1.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" src=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Icanbeme_Institutions-1-892x1024.jpg\" alt=\"\" class=\"wp-image-2910\" width=\"1024\" height=\"1175\" srcset=\"https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Icanbeme_Institutions-1-892x1024.jpg 892w, https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Icanbeme_Institutions-1-261x300.jpg 261w, https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Icanbeme_Institutions-1-768x881.jpg 768w, https:\/\/icanbeme.space\/wp-content\/uploads\/2022\/09\/Icanbeme_Institutions-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><strong>Fig 1<\/strong>: This figure depicts the 3 functions institutional norms, such as norms, roles and social scripts have. They shape the actor\u2019s space of possible actions. Depending on the agreement of the actor with these norms (according to their <a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/23\/science-decision-making-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">internal component<\/a>; comprising their personality, wishes and values) and the effectivity of the internal and external anchors the actor will show compliant or deviant behaviour. <br>(This figure was created by me and is based on [1])<\/figcaption><\/figure>\n\n\n\n<p>While this and the <a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/23\/science-decision-making-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">previous episode<\/a> discussed mainly the majority of our decision making which is subconscious and follows routines, in the <a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/28\/science-decision-making-episode-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">next episode<\/a> we will eventually dig into making conscious decisions (whether normative or deviant), which usually cost us more cognitive resources.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><em>References<\/em>\n\n[1] Esser, H., (2000), \u201cSoziologie. Spezielle Grundlagen. Band 5: Institutionen\u201c, Campus Verlag Frankfurt\/New York, DOI: 10.1007\/s11577-001-0112-4\n\n<\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Navigate through the episodes of the special theme<em> The Science of Human Behaviour<\/em> here:<\/p>\n\n\n\n<h4><strong>Table of Contents<\/strong><\/h4>\n\n\n\n<ol start=\"0\"><li><a href=\"https:\/\/icanbeme.space\/index.php\/special-themes\/the-science-of-human-behaviour\/\" target=\"_blank\" rel=\"noreferrer noopener\">Introduction to&nbsp;<em>The Science of Human Behaviour<\/em><\/a><\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/08\/30\/science-motivation-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motivation<\/a>: Research shows that there are 5 different types of motivation. Especially the aggregate forms \u2013 <strong>autonomous vs. controlled motivation<\/strong> \u2013 have a different impact on our well-being.<ul><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/08\/30\/science-motivation-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 1<\/a>: 5 Types of Motivation<\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/19\/science-motivation-episode-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 2<\/a>: Impact of Motivation on our Well-Being<\/li><\/ul><\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/23\/science-decision-making-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decision Making<\/a>: <strong>Rational Choice Theory<\/strong> explains how we make our 35000 daily decisions and how social phenomena arise from our individual behaviour.<ul><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/23\/science-decision-making-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 1<\/a>: From situation to action<\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/26\/science-decision-making-episode-1-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 1.1<\/a>: Institutional Norms<\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/28\/science-decision-making-episode-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 2<\/a>: Taking action<\/li>\n<li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/10\/25\/the-science-of-human-behaviour-decision-making-episode-2-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 2.1<\/a>: Excursion: Deviant Behaviour<\/li>\n<li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/29\/science-decision-making-episode-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 3<\/a>: Emergence of Social Phenomena<\/li><\/ul><\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/10\/03\/science-self-organisation-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Self-Organisation &amp; Transformation<\/a>: <strong>Synergetics <\/strong>\u2013 the meta-theory of order transitions \u2013 connects the natural sciences with the social sciences and explain what we can change and what we cannot.<ul><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/09\/30\/synergetics-dictionary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Synergetics-Dictionary<\/a><\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/10\/03\/science-self-organisation-episode-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 1<\/a>: Physical principles and basics<\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/10\/04\/science-self-organisation-episode-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 2<\/a>: The relevance of transformation<\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2022\/10\/05\/science-self-organisation-episode-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 3<\/a>: The Agile Organisation <\/li><li><a href=\"https:\/\/icanbeme.space\/index.php\/2023\/02\/01\/synergetic-navigation-system\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episode 3.1<\/a>: The Synergetic Navigation System (SNS)<\/li><\/ul><\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><em>Written by Julia Heuritsch | Last edited: 26th September 2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rational Choice Theory: Institutional Norms<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[32,34],"tags":[16,31,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - 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